ABOUT SAUDA

THE BRAND

SAUDA is a clean beauty brand that specializes in lip care essentials. We’re cruelty free, sustainable, and source only the highest quality ingredients for our products. We understand that the skin is the body’s largest organ, absorbing everything we apply to it. That's why every SAUDA product is formulated with the finest natural ingredients, carefully chosen for their purity and potency. 

 

OUR STORY

 

 

At SAUDA, we believe that beauty should feel as good as it looks—inside and out. Since 2021, we’ve been dedicated to creating natural, high-quality cosmetics that not only enhance your beauty but also nourish your skin and protect the planet. Our journey began with the CEO and founder Amirah Sauda's simple vision: to offer clean, sustainable beauty products that are as kind to the Earth as they are to you.

“For as long as I could remember, I had a deep love for beauty. As a young kid I felt very insecure about my lips because of the size and the attention they brought. When I would get complimented on my lips, it wasn’t all bad, I would get told “You look like a Bratz doll” which was the best compliment ever because I loved playing with them as a kid. I still didn't even know how to take the compliment. I always felt awkward. Over time I learned to love my lips and myself with how I was naturally created & I now encourage others to love themselves as they are."

-Amirah Sauda

"Ambitious, Free, Unapologetically Me" - Sauda's slogan

 

 

OUR CACAO

Our Cacao is ethically sourced from Côte d'Ivoire (Ivory Coast, West Africa) which is the top producer of cacao along with Ghana. Together, both countries produce more than half of the world's cacao. We are deeply thankful for your support on this journey. By choosing SAUDA, you’re helping us create a cleaner, more sustainable world, one thoughtful decision at a time. Thank you for being a part of our journey to redefine clean beauty with care, integrity, and purpose.